SCMP Conversations: Future of Work
Revolutionise marketing with technology advancement
In-person Event - October 20, 2022
About The SERIES
SCMP Conversations: Future of Work is series of events focuses on convening policymakers, business leaders, technology visionaries, people managers, and disciplinary experts in action-oriented discussion to help Hong Kong to prepare its workforce for a post-pandemic new norm of work. In this brand new in-person event focusing on martech, we will convene chief marketing officers, senior digital marketers and business decisions makers in Hong Kong for an evening of insightful discussions and in-person networking. As consumers grow into the digital domain, so as the product offerings and the channels marketing the products to the right consumers. To achieve the right targeting, seamless customer journey and effortless automation, there is no doubt that marketing technology (MarTech) is playing a vital role in the transformation, if not leading it. The South China Morning Post is proud to present to you the next event in the SCMP Conversations: Future of Work series with the theme Revolutionise marketing with technology advancement, bringing together marketing experts, decision makers, technology advocates for an evening of interactive and immersive conversation on the future-looking marketing trends and their implications.
List of market-centric topics
#1. Data, Privacy & Personalisation: How to stay ahead of the cookieless era and establish an own data lake?
With Google’s plan to fade out cookie tracking and Apple empowering users to withhold data to applications, how does that impact and transform the space of digital advertising and retargeting?
Despite the rising concern of privacy by users and regulators, the demand for personalisation is still hot, how to strike a balance?
Where do we expect the investment will go for future tracking, targeting and personalization? Customer data platform? Social media? Email marketing? In-app log in? Membership?
#3. The rising role of social commerce & influencer marketing
Does social commerce and influencer marketing work differently from APAC and the rest of the world?
What will be the future trends for social commerce? Will it outrun the traditional online purchase?
Are there ways to scale up and automate the influencer marketing?
#2. Seamless Marketing Automation: Nurturing the customer from zero to one to more
How do we connect the dots and set up a full funnel tracking the customer journey by automating the marketing process?
How does marketing automation facilitate ROI measurement and more sophisticated reporting?
How to integrate the O2O experience into the MarTech platforms?
#4. Reshaping the narrative: redefining the brand purpose and conveying to customers
Reshaping the narrative: redefining the brand purpose and conveying to customers
How should a brand stay authentic while engaging with customers with facts and data?
Organiser
The South China Morning Post events team hosts a number of in-person, virtual, and hybrid events across Hong Kong, Southeast Asia, and the United States. SCMP’s calendar of events complements the news cycle by creating a forum to discuss, explore, debate and unpack major issues and urgent priorities that provide informed viewpoints and perspectives to our global readers.
SCMP Events deliver a premium user experience for speakers, sponsors, and delegates, powered by a diverse and stellar line-up thought-leaders, renowned experts, captains of industries and policy makers. Our events convene high-valued participants from more than 60 countries each year including top-level government officials, business leaders, and influential opinion leaders to the stage to have a comprehensive discourse on the pressing political, diplomatic, sustainability, business, and economic issues impacting us today. Find out more at www.scmpevents.com
South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan,ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.
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